Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, produced wooden toys and furniture. His business was not particularly lucrative and he struggled through the 1930s. In 1934, he began to concentrate on toys and changed the name of the business to LEGO. It's an abbreviation of "leg godt" which is the Danish word for "play well".

The company expanded into other Nordic countries in the 1960s. The company created smaller bricks, which were ideal for hands with small hands. It was named DUPLO (after the Latin word duplex, which translates to twofold). This allowed children to build more intricate models.

In the 1970s https://lego-x.com/2021/12/10/places-to-take-your-kids Lego began to add new features that helped its products stand apart from the competition. For instance, they included various faces to their miniature figures. This made their characters look more realistic and enabled them to express various facial expressions and emotions. The Lego Group added wheels to their bricks that allowed them to create vehicles and other machines.

The next big step was to introduce themes systems within the systems that allowed users to create a particular world or situation. This allowed the company to increase its brand's recognition and helped them draw younger audiences. The company also increased production by opening factories in South Korea and Malaysia.